SLEEK NEW WEBSITE FOR KIRIN ICHIBAN
Kirin Ichiban has launched a sleek new website (http://www.kirinichiban.co.uk/) to reflect its unique position as the world’s most expensive beer to brew.
The sleek, high quality, stylish brochure website reflects the Kirin Ichiban brand and will act as the first port of call for consumers wanting to find out more about the Ichiban Shibori brewing process and why it is special in the beer world.
The website features striking images of Kirin Ichiban being enjoyed by 
consumers. The aspiring images are the centre piece of the website, which also gives details of the beer’s promotional activity.
Paul Brazier, brand manager for Kirin Ichiban says: “Kirin Ichiban is the beer that other Asian beers aspire to be. It has real history, it uses the Ichiban Shibori brewing process producing the purest beer every time and by being on the bar, or in the fridge, is a symbol to the consumer that the bar is of the highest quality. It is also exclusively available to the on-trade which means that its premium price is never compromised. By having a website that reflects this, we can make sure that Kirin’s brand is relayed to new and existing consumers.”
Kirin Ichiban is out performing the ‘World beer’ market, and as a whole, the category is performing better than the premium lager market.
Brazier adds: “ "I would advise any bar, club or restaurant that is serious about giving its customers a unique, premium and exceptional dining experience, to make Kirin Ichiban a 'must stock' brand. If their customers' expectations are to be met, then the premium quality must follow all the way though to the beer that is on offer.
"My message is clear - if you want to give your customers the best possible experience, then stock the most expensive beer to brew. It is beer at its purest."
The new website follows Kirin Ichiban’s inclusion in the Independent’s Top 50 Beers supplement, in which leading beer writer, Roger Protz said: “[Kirin Ichiban] is considered the finest interpretation of a Japanese Pilsner.”
